And both he and Jay-Z enjoyed success in their respective industries. Jay-Z grew up in the projects in Brooklyn, while Exantus grew up in the St. Indeed, the first line of the book describes Jay-Z’s Grammy-nominated album as “the blueprint to bridging the wealth gap and solving economic inequalities for African Americans.” Jay-Z’s delve into financial advice for the black community is not a new concept that he focuses on in his music, but Exantus said it is more pronounced on 4:44.įor Exantus, Jay-Z’s advice is particularly personal. These financial lessons are particularly resonant for the black community, Exantus said. “Build yourself up first, but build yourself up with the community in mind.” “Whether it’s talking about not spending your money frivolously, or fixing your credit, or becoming a homeowner, or starting your business, or talking about spirituality, a lot of these concepts are really about you as an individual,” Exantus told Money.
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Exantus’s recently published book, The Wake Up Call: Financial Inspiration Learned From 4:44 + A Step By Step Guide on How to Implement Each Financial Principle, includes guidance on how to build credit, take steps toward home ownership and become an entrepreneur. “Financial freedom,” Jay-Z says, is the key to success - particularly within the black community.Īnd for Exantus, Jay-Z’s words have impacted his life so much that he transformed them into a personal finance book that examines and builds on the music mogul's insights. Nominated for "Record of the Year" at the upcoming Grammy Awards, "The Story of OJ" carried an important financial message that, Exantus would later learn, is examined throughout the rest of Jay-Z’s album. In fact, he even remembers the day - it was Jand Exantus had stayed up until midnight for Jay-Z's latest album 4:44 to finally be released.
Personal finance expert Ash Exantus played Jay-Z's "The Story of OJ" over and over again the first time he heard it.
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